Message Boards and adverts

In a previous posting I spoke about the importance of using bulletin boards as a means of driving traffic to a Web site - Bulletin boards, newsgroups - a good source for targeted leads.

Tessa Wegert in an article on Clickz, titled On the Cheap: Message Board Ads, writes about how to use bulletin boards effectively for advertising, using the case of a business her brother developed a few years back as an example:

To assess their target market and determine how best to reach it through online advertising (without investing a bundle), the three partners spent hours surfing the Web daily. They spent much of their time on message boards and in online forums. There, automotive enthusiasts discuss their passion and compare notes on parts they'd appraised. The sites helped the group identify the demand for their products.

The great thing about message boards is that they can help you identify the right language to reach your target market, due to the fact that people on a particular forum will be talking about like-minded things. This article also describes how companies with lower budgets or those looking for channels to drive the main advertising push can use forums extremely effectively. She says that of the 20-odd message boards that they advertised on, only 1 failed to generate any sales for them.

Related Article
Forums, bulletin boards, newsgroups - A good source for targteted leads.

Comments

[Jane]

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What do you think of this new concept of businesses using a blogger to promote their company?

http://www.blogbusinessworld.blogspot.com