Writing Good Web Copy

Internet Marketing is not JUST about search engine optimisation and submission. So many people focus on how to get to visitors to a Web site without thinking about what you, the site owner, are going to tell them or expect them to do when they there. Writing good copy that forces your visitor to act takes a long time to get right – here are some good tips to get you started from Gwyneth Dyer in an article entitled Writing Web Copy That Works, from MarketingProfs.com. Let me list her top 10:

1. Connect with readers immediately
2. Use the tenets of good persuasive writing
3. Write in the first or second person
4. Find an authentic voice
5. Use an inverted-pyramid style
6. Write in self-contained, clearly labeled blocks
7. Write so readers can scan
8. Apprehend suspicious sentences
9. Be consistent
10. Finished? Read your copy aloud!