Email marketing - some easy-to-implement tips

Heidi Cohen in an article entitled Found Money: Eight "Quick Hits" offers 8 quick fix tips for generating untapped revenue for you business. I like tip number 4 - putting links at the bottom of all your employees' outgoing e-mail. Given the number of employees who send emails to friends and families, outgoing email messages offer an ideal opportunity to place links to a company's products.

See also:
Setting up Email Signatures