Google Adwords Tips from the Google team
If you're looking for advice on how to maximise the effectiveness of your Google Adwords campaign, then you will find this PDF from the Google team - The Maximum Effect - very useful. Google has compiled a 41-page document offering the best tips on Google Adwords after having studied thousands of Adwords campaigns. Here's a taste of what can be found within it:
Chapter 1 – Setting Goals
Chapter 2 – Selecting Keywords (A four-step process)
Chapter 3 – Developing Ads
Chapter 5 – Tracking Results
Chapter 6 – Optimizing Again
An essential guide for those new to Adwords and an interesting read for those who already have experience with Adwords.
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What a great resourse! I wish I had found this a lot sooner. I could have avoided wasting money on poorly designed Ad Word Campaigns.
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Posted by: Cookie Jar Girl | January 28, 2005 at 09:10 PM