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This page is well worth looking at to give you an idea of where search engine results come from. I wrote an article last year which mentioned this chart (Which are the main search engines?) but the page seems to have been updated using Flash in the interim - it is much more effective. The map indicates whether the results a search engine sends/receives are primary, secondary, directory or paid results. A pdf version can also be found on this site.
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» Interdependant Dragraces, Stealth Plays and Platforms from Marketing Playbook
Marketing Tom: Search Engine Relationship Chart (updated) Very interesting chart on the topic of search engines. Take a look on how interdependant they are. Thanks to Marketing Tom.... [Read More]
Tom, it's clear how number one is. The problem we have all faced since 1st / 2nd quarter this year is = How do we optimize while pleasing and conforming to Google and Yahoo.
Posted by: Geoffrey Gonzalez | September 28, 2004 at 01:48 PM
Geoffrey
In all search engine marketing work there are 2 guiding principles: 1. to make the site search engine friendly and 2. to make the site visitor friendly. As long as you focus on the needs of your target audience and speak in the language they use, you won't go far long. This does mean optimizing titles, meta tags, using anchor links, header tags, etc. By filtering the language of your audience through to your 'ethical' search engine toolkit, you should be able to please Google, Yahoo! and other major search engines.
Posted by: Alun John | September 28, 2004 at 10:39 PM