Blogging till the Cows Come Home

Rick Bruner has got an interesting post on his blog, Business Blog Consulting, about the blog marketing exploits of organic dairy seller, Stonyfield Farm. Stoneyfield produces quality dairy products, such as yoghurt, which strictly adhere to organic principles - no artificial sweetners, flavourings or additives here. The company decided to reinforce their marketing message by creating 4 blogs. Rick, in a article entitled Business Blog Case Study: Stonyfield Farm, asks the company blogger some interesting questions in an email interview. Here are a few of the questions
1) What kind of traffic are you getting to your blogs (individually and/or collectively)?
2) What was the thinking behind launching the blogs in the first place?
3) What is the business rationale? What are you trying to accomplish from a marketing perspective (or otherwise)?
4) Are you measuring the benefit? If so, how? If not, why not and may you later? When?
5) What kind of feedback do you get from readers?
It just proves that blogs are a great marketing/corporate tool for any organisation.