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Search Engine Marketing Resolutions

A New Year! and why don´t we start with some New Year resolutions? These are some of the tips I saw on Shari Thurow´s interesting article SEM New Year´s Resolutions on the Clickz site.

Resolution 1: I will stop focusing on positioning as an SEO benchmark.
Resolution 2: I will use the most appropriate search terminology to describe my services and processes.
Resolution 3: I will integrate search into the Web design, development, and usability processes.
Resolution 4: I will stop making erroneous cause-and-effect conclusions without testing and verifying.
Resolution 5: I will stop using Web standards as an excuse for limited design skills.
Resolution 6: I will follow all the search engines' guidelines, terms, and conditions.

Do you think you can keep them?

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» Retrospections and Resolutions from Marketing Playbook
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