Marketing Tom Media is an Internet Marketing company based in Cardiff, Wales. We offer training, consultancy and development to businesses, public sector organisations and educational establishments. This site offers details on my range of Consulting Services and eMarketing Workshops. It also features a blog

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Search Engine Marketing Resolutions

A New Year! and why don´t we start with some New Year resolutions? These are some of the tips I saw on Shari Thurow´s interesting article SEM New Year´s Resolutions on the Clickz site.

Resolution 1: I will stop focusing on positioning as an SEO benchmark.
Resolution 2: I will use the most appropriate search terminology to describe my services and processes.
Resolution 3: I will integrate search into the Web design, development, and usability processes.
Resolution 4: I will stop making erroneous cause-and-effect conclusions without testing and verifying.
Resolution 5: I will stop using Web standards as an excuse for limited design skills.
Resolution 6: I will follow all the search engines' guidelines, terms, and conditions.

Do you think you can keep them?

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My resolution:

Stop checking my rankings 41 times a day and focus on more productive activities.

AJ

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