E-Mail Marketing as a Relationship Strategy from Peppers and Rogers

I've just downloaded an interesting pdf from the Right Now website, entitled E-Mail Marketing as a Relationship Strategy (you need to sign up to receive it). Written by the Peppers and Rogers Group, the management consulting firm, it offers a guide to High Impact E-mail Marketing and according to the marketing blurb offers the following:

E-mail Marketing as a Relationship Strategy is a guide for combining leading customer relationship strategies with the best practices within e-mail marketing. It begins with a look at the modern e-mail marketing landscape and an examination of its sharpest challenges.  This is followed by "Four Steps to High Impact E-mail Marketing," designed to help decision makers surpass the challenges and achieve success. Throughout the report are examples of best-in-class e-mail marketing approaches, including a case study from Skechers USA, Inc.

The Resource Centre of this site also offers some other interesting White Papers.