How to Use Case Studies Properly

Website case studies are such a good way to give visitors, and potential customers, the chance to see how your business solutions have made a difference to your clients.

However, more often than not corporate sites will list down their products, services, data specifications and FAQ's but forget to tell the story from the perspective of their most important asset, the client. A good case study should achieve the following broad  objectives:

1. It should outline what the client company does.
2. It should discuss the role that your product/service played and
3. It should identify the benefits that have arisen from its use.

The case studies section for the project management tool, Basecamp (see image), ticks all the right boxes in this respect. Visitors to the site can see view how a cross-section of their clients have used the product - they invited them to answer a questionnaire about the product. The case studies, which are easy and interesting to read, also throw up some ideas for use of the tool that people may not have thought about, too. Simple, yet so effective.