Partial Indexing on Google
Every so often you will find that some of your web pages have not been listed fully by Google, this is called 'partial indexing'. And it happened to me this week. The Marketing Tom blog has around 253 pages listed on Google and yesterday it reported to me that around 60 of these pages were partially indexed. Let me explain the difference. This is a 'fully' indexed page:
Whilst this is a partially indexed page:
I don't want to go into great detail about the issues that relate to partially indexed pages but suffice to say that searches on Google will find the first example, but not the second. For me, this could mean that around 25% of my pages are redundant on Google.
What's the solution? Well, I could wait until Google indexes these pages again (don't forget it does have the URL but not the content) or I could try and help Google find the page again. In order to do this I need to create keyword links to these pages. Given the very nature of blogs I know that Google will firstly index my home page (www.marketingtom.com) within a day or 2 and it will later index the articles as their own individual pages with their own page titles. So, let's put some keyword links down:
Online Advertising and the User Experience
Google Rankings Tool
Search Engine Marketing - Meta Tags (Step 4)
Domain Name Mapping, Go Daddy and Typepad
Page Titles - How to use them effectively
Firefox - a viral marketing phenomena
How PR companies use the Web to generate impressive returns
Google Adwords - useful tutorials
Tracking a DMOZ editor
Jux2 Search Engine Tool
Please keep checking these pages to see how Google indexes them - simply type the URL in to the Google search box.
July 20th, 21st, 27th & 28th

