Marketing Tom Media is an Internet Marketing company based in Cardiff, Wales. We offer training, consultancy and development to businesses, public sector organisations and educational establishments. This site offers details on my range of Consulting Services and eMarketing Workshops. It also features a blog

« Some of the Web's Silliest (Unwritten) Rules | Main | Are Web Designers Really Evil, Lazy and Stupid? »

Huge Growth Projected in Podcasting

If you thought that Podcasting was a flash in the pan, you'd better think again. According to research by the Diffusion Group:

demand for time-shifted digital audio files or "podcasts" is expected to grow from less than 15% of portable digital music player owners in 2004 to 75% by 2010.

Bbc_podcast_1Their report Podcasting: Fact, Fiction and Opportunity, suggests that between 2004 and 2010, suggests that the compound annual growh of podcastng between 2004 and 2010 will be 101%. The article points to the use of podcasting amongst broadcasters like ABC and NBC, who are offering downloads of recorded newscasts. If you listen to BBC Radio 4's popular news programme, Today, you will hear them mentioning that you can download podcasts of their 8.10 interview every day.

Via: Econtent Mag & Technology 360

Technorati Tags: | | |

July 14, 2005 in New Technologies |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2892/2821305

Listed below are links to weblogs that reference Huge Growth Projected in Podcasting:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

This weblog only allows comments from registered users. To comment, please Sign In.