Ogilvy PR's Blogfeeds

Just came across Olgilvy Blogfeeds, via Steve Rubel’s Micropersuasion. It would appear that Olgilvy PR has set up a separate site to let visitors have a preview of the feeds that they are reading across the blogosphere. Blogs are split up into sectors, such as B2B, Advocacy, Marketing and Politics and each page displays a list of feeds with the latest blog articles on display. Such a neat idea! and the site looks smart as well.