Ogilvy PR's "Executive Blogger’s Guide to Building a Nest of Blogs, Wikis & RSS"

Yesterday, on reviewing the Ogilvy PR website I came across The Executive Blogger’s Guide to Building a Nest of Blogs, Wikis & RSS (pdf) a very readable, 17-page guide to blogging. Here are the issues that they cover:

• Welcome to the Blogosphere: The End of Top-Down Talk What are Blogs?
• How Powerful Have Blogs Become?
• The Unique Characteristics of Blogs
• Business Blog Examples
• How To Use RSS Newsreaders
• Searching and Monitoring Blogs
• Launching Your Blog
• Corporate Policies and Blogging
• Blog Backfires
• Moblogs & Vblogs
• Wikis
• Conclusion:Your Game Plan