Open Source Marketing is Coming to a Brand Near You

Open Source Marketing has gathered quite a momentum over the past year. Open Source Marketing, in essence, means allowing your customers to interact much more with your products/services. It means freeflow of dialogue with customers and far more openness - often with customers involved in the creation of PR, Marketing and WOm activities. Here are some interesting examples of Open Source Marketing that I have come across:

• Customer-created Advert for Google Maps (YouTube)

• Spread Firefox does it brilliantly through their Firefox Flicks. Interestingly, you will see that some Advertising Agencies are contributing, too.

• Seth Godin has recently invited people to submit their own ads for his latest book (100% of the royalties will go to charity) which will feature on MSN's homepage for free. The winner will have their ad displayed and will be credited as the designer.

On a similar tack, John Moore over at Brand Autopsy, writes about the devoted Trekkies who have created their own episodes of Star Trek.

Technorati Tags: firefox | open source | google

More on Open Source Marketing
Open Source Marketing is the Future - Pass It On (Micropersausion)
Firefox Flicks: Open Source Marketing? (Firefox)
Open Source Marketing (Johnnie Moore)
Open Source Marketing (Clickz)
What Is Open Source Marketing?