Identifying Just Where Your Clicks Go

Back in October I signed up for a cool, analytics service called MyBlogLog. Written by Eric Marcoullier, MyBlogLog allows site owners, and if you want visitors, the ability to see what people are clicking to leave your site. Prior to this I had no idea what the most popular links were on my Mad About Madrid site and really wanted to know where people were going. I could see, from my StatCounter package, the most popular keywords but had no idea whether people were clicking on any, or none, of the links within blog articles.

MyBlogLog shows me not just where people have come from but the top links. It displays on my website (for all to see), the top 50 outgoing links from the site. Hover over a link and it will display the ranking (out of 50) for that particular link.

This tool can give you an insight into what exactly appeals, or doesn't appeal to visitors.

Here's what I could do with the information on my Mad About Madrid website. Say I knew that a high percentage of visitors were clicking on a link to a well-known restaurant, I could use this information to approach the restaurant and ask them if they would be interested in sponsoring part of the site or even adding a banner. This could make sense to the restaurant as they would potentially be able to reach far more of their target audience through more visible placement on the site.

MyBlogLog also allows me to get into the minds of my visitors and see what really interests them. By knowing this I can create more articles which they will find of interest. I found that for December the most popular links were for "Air Madrid", a Spanish band called "Las Niñas", a "Madrid Restaurant Guide", "Madrid Metro" and "Tapas in Madrid". From this I can either look to approach people for revenue, write more articles on tapas or even think about creating an online Restaurant Guide for Madrid in English!

Here are the Top 5 Links Across the site: