SEO Is Not Just About Optimising Your Website For The Search Engines

Most people think that Search Engine Optimization is purely focused on getting YOUR website ranked highly on the search engines. Well, that may have been the case in the past but things have changed and these days you can actually SEO pages on other people's sites to help drive traffic to your site.

Chris Smith over at Natural Search Blog recently did a presentation at Search Engine Strategies Conference in New York on Image Search and he has made these available on his site. They certainly offer some great tips on how you can use sites like Flickr, and even Yahoo! Travel, to drive traffic to your site. In a previous article Chris discusses Using Flickr for Search Engine Optimization and shows how he managed to drive traffic, and create buzz, from Flickr to his own site by optimising images using H1 tags, descriptions, tags and keyword links.

In a few of the eMarketing Workshops that I have delivered, those clients involved in tourism, sports and activity businesses have quickly recognised the potential power of using Flickr and similar sites to drive traffic to their sites.