Video's Reach Extends

The other day I was adding some videos to my Amazon DVD Rental List when I came across a YouTube-style video player embedded on the page. The video was a trailer clip for the blockbuster film 300- Amazon was allowing you to pre-order the DVD already. I'm not sure how they have been doing this but it was the first time I had seen it on Amazon's own site.

It got me thinking that embedded video clips will become par for the course for a wide range of businesses in a short period of time. Got a new product launch - create a clip; a new book release - add the book signing clip; watched your team win football - watch the post-match interview; the list is endless. I can honestly see that videocasting will become mainstream within the next year and it will be done by companies from large multinationals down to small businesses operating in the sticks.

Even publishers, like the Wall Street Journal, are now making it easy for bloggers to add content from the newspaper to their blog - in this case you don't even have to log in directly to your blog to post. And companies like Brighcove are allowing you to create your own video channels, where you can embed video clips on your own site or use clips from third party suppliers. There certainly is a video revolution afoot!