Some Reasons Why Businesses Should Blog

The Headline TypePad Customers In The News just caught my attention as I was about to open my TypePad account to write another article. The folks over there have come up with a brief list of weblogs that have hit the headlines over the past week.

Here are some good reasons why businesses should blog:

"BusinessWeek highlighted Dover Canyon Winery in an article about small businesses that blog. The article mentions that the winery's "Mail-order sales have almost doubled in the past year, and the blog is an inexpensive way to reach the growing number of online buyers."

and

The LA Times also ran a couple of articles featuring TypePad blogs. One, an article about food blogging (requires login) and how food critics blog their critiques rather than use print publications, includes the TypePad blog Restaurant Girl."

whilst

The New York Times ran a story about how small businesses are starting their online presence with blogs rather than Websites. The article includes an interview with Jody DeVere, the president of AskPatty.com, about her TypePad blog of the same name. In the article, DeVere says, “Our blog has been the driving force of our branding effort and become the way we find our readers and our customers.”

It's always good to find new examples which reinforce why businesses should blog.