Some of the top companies in the world are now blogging and businesses are starting to see huge benefits in blogging, or even allowing their employees to blog. In an age where consumer generated content is the rage, look at YouTube and Flickr as examples, and where youngsters are using sites such as FaceBook and MySpace, it's only natural that companies are starting to find their online voice and communicate with their customer and the market. And blogs are one of the most effective online mediums for that.
Having successfully blogged for over 4 years, I have gained a broad understanding of the needs of businesses when it comes to this exciting medium. My experience covers the following areas:
- Building blogs - generally I favour TypePad but depending on client needs I may suggest a solution such as one offered by WordPress.
- Writing styles - writing copy for blogs can be markedly different to writing for other online and offline mediums. I advise companies on how to adopt the most appropriate writing styles for their target audience.
- Sourcing Content and Developing Community - I can help companies set up processes which will allow them to access content which is relevant to their business. In addition, I will show them how to use trackbacks, Technorati tags and other tools to build their 'community'.
- Advanced Blog Funcionality - whether you want to add a calendar, photo badges, RSS feeds or affiliate programmes I can help you out. I can also advise, and implement, advanced html programming should you wish to make your blog really stand out.
Some of the top companies are now starting to leverage the power of blogs and use it as a key element in their online marketing mix. If you're not already doing so, now may be the time to start considering it.
Drop me a line to find out how I can help your business.
