eMarketing is increasingly playing a bigger role in an organisation’s marketing plan. Today, most businesses have a Web site presence and a large percentage of them have begun to see how important it is to integrate eMarketing into their Marketing Communications' plans. Indeed, for many eMarketing is now the driving force behind their marketing plans.
>> The next eMarketing Course starts on May 12th, 2008. There will also be one in July, 2008. <<
The Chartered Institute of Marketing’s eMarketing Award is the most recognised Internet Marketing qualification in the UK and more and more companies are realising the benefit of having their employees gain this qualification. Marketing Tom Media is pleased to be one of the CIM's Accredited Centres for delivery of this qualification.
Who is the eMarketing Award aimed at?
The eMarketing Award is ideal for those involved in marketing at any level, be it for businesses, organisations, educational establishments, charities or even local government. This course is also aimed is also aimed at IT
professionals, PR staff and Owner/Directors of small businesses. If your business has a Web presence or is looking to gain one, the eMarketing Award will give you the knowledge and tools to help you succeed.
Course Outline
The eMarketing Award we deliver covers the core elements of the CIM syllabus. We look at both the strategic and tactical decisions that businesses have to make when
developing their eMarketing plan. The key syllabus topics we cover are:
- Introduction to eMarketing
- ReMix
- eModels
- Understanding eCustomers
- eTools
- Web Site Design
- Web Site Traffic
- eCRM
- eBusiness
- eCustomers
- ePlanning
Our eMarketing course is quite unique in that it takes a close look at some of the key tools of Internet Marketing, such as Search Engine Optimisation, eMail Marketing and AdWords, and also explore some of the emerging trends such as the Long Tail, Blogging, Podcasting, On-line PR and Web 2.0.
Learning Outcomes
Candidates completing the course will have gained the following:
- A thorough understanding of the Internet Marketing landscape
- Knowledge on how to properly structure eMarketing plans
- An understanding of both popular and emerging tools available for Internet Marketing
- A recognised award in e-marketing from the world's largest organisation of marketing professionals
- A clear understanding of how to analyse the on-line competitive environment
- An insight into how other companies and organisations are successfully implementing eMarketing strategies
Why Learn with Marketing Tom Media?
The tutors at Marketing Tom Media have extensive experience of delivering the eMarketing Award. The head tutor, Alun John, has delivered the course to over 100 individuals from a wide range of industries and organisations. In addition, he has
worked with a sizeable amount of candidates to gain their eMarketing dissertations.
One of the reasons for our success is due to the fact that we don’t just deliver courses but also work within the Internet Marketing industry – working as consultants for a diverse range of clients. Our consultancy work covers Business Blogging, Project Management on Web site development, Google AdWords, Search Engine Optimisation and On-line PR to name but a few. Much of the knowledge we gain from our consultancy finds itself into practical examples on the course.
Teaching Method
The course offers a balance of lecture-style presentation, individual work, group work and online exercises. The course is held in a relaxed, informal setting which we believe facilitates better participation from students and allows them to explore the Internet Marketing strategies they will implement for their companies or organisations.
Assessment
In order to achieve the eMarketing Award students are required to:
- Complete a 4,000-word Internet Marketing report
- Undertake a 60-minute online multiple choice test
Students need to achieve a pass-mark or higher in both to receive the award.
Length of Course
The course is taught over 4 days – generally speaking these are held over two consecutive weeks, so as not to inconvenience either students or employers too much.
Cost
The cost of the course is £795 and includes 4 days' tuition at our delivery centre on the outskirts of Cardiff. The cost includes:
- Welcome pack and course materials
- Full access to our online knowledge centre with useful documents and links
- CIM Internet Marketing textbook
- Support from one of tutors to complete the assessment
In-house courses
Should your organisation require, we can arrange to have the course delivered either at your location or a venue closer to your workplace. Please contact us for prices.
There is also an assessment fee and membership fee payable to the Chartered Institute of Marketing.
Dates
The next course will be held in April, 2008. From this date courses will be run every month.
What should you do next?
Telephone us on 07891 431774
Email us: enquiries@marketingtom.com
