Google AdWords Workshop

Google AdWordsGoogle’s headline advertising revenues surpassed ITV1’s in the third quarter as the search engine demonstrated it could generate more money from sponsored links than 30-second commercials in Coronation Street. ... [and] despite ITV1 reaping an advertising boost from the Rugby World Cup.

Times Online
October 2007

The next Google AdWords 1-day Workshop will be held in November/December. If you would like to reserve a place, please fill in and return our Booking Form or get in touch via email.

Google AdWords is currently one of the, if not the, most powerful advertising media in the world. And unlike traditional media, such as newspapers and television, Google AdWords is available to companies of all sizes and with any budget.

What Are Google AdWords?
Emarketingawardgoogleadw Google AdWords are the pay-per-click adverts (image, text or video) which are primarily found on the right-hand side of the search results of Google. They can also be found on its partner network and the wider network. An advertiser’s AdWords are displayed only when someone searching Google, or the other networks, types in certain keywords - they always appear under the words “sponsored links”. Unlike traditional banner advertising, and much online banner advertising, advertisers only get charged once an AdWord is clicked.

Why Are Google AdWords Important to Your Business?
Google AdWords actually help to level the playing field in terms of competition. They allow SME’s to quickly and easily create adverts which can pitch them head to head with their larger competitors. Admittedly the budgets of these organisations will be far higher but it is possible, by using the right techniques, to maximise your return on investment from Google AdWords. Here are some key features:

  • Google AdWord Campaigns can be created within minutes
  • You can create AdWords that are targeted to specific words
  • Google AdWords are not just used for sales but can help to raise brand awareness and enquiries
  • We have clients who have managed to use AdWords to reach new geographic markets, Ireland and Germany are examples
  • AdWords can be run to coincide with key times of the year - summer, Christmas or even sporting events
  • Advanced reporting means you can analyse the performance of ads, keywords and even sites in real time

More information
Our workshops are run in small groups (maximum of 6 people). This means that we can interact more with our clients and spend more time helping them to develop the best possible Google AdWord campaigns.

Cost
The cost of the course is £175 and includes :

  • Course materials
  • Full access to our online knowledge centre with useful documents and links

In-house courses
Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Please contact us for prices.

What should you do next?

Telephone us on 02921 250650

Email us: enquiries@marketingtom.com

Client Testimonials

  • "I’d highly recommend attending this course which covers both the fundamentals of Emarketing along with the exciting new disciplines of Social Media and Web 2.0. The course is delivered in an engaging manner that will inspire and educate anybody with a passion or profession in marketing."
    Lee Noon
    Norwich Union | Aviva

    "The great thing about this course was that it didn’t just deal in tools and tactics but also teaches you how eMarketing fits in with your business processes".
    Chris Smith       
    Coleg Powys

    "Although the course was very intense (4 days) we still went at a rate that was easy for everyone to keep up with. The course content was extremely relevant for my job and was explained in a straightforward way."
    Sian Casswell       
    Wales Tourist Board

    "Thank you for delivering an interesting educational experience. The course was well presented & has equipped me with many new tactics and techniques that I am sure will be very useful in my sector."
    Julian Bewley
    Slamdunk Creative

    "The actual course was fascinating and our tutor managed to make this course informative and inspiring. It introduced the appropriate theories, practices and techniques that we need to be aware of and offered students the opportunity to discuss the issues and worries that were facing our companies."
    Maria Exarchou   
    Insteng Process Automation

    "This course was just right for me – consolidating some of the things I already knew, and introducing me to a lot of new ideas and really useful, practical tools. The pace was good and the accompanying resources very helpful. Alun has also been very supportive in terms of follow-up questions and information.”
    Jenny Brindley, Web Editor
    Futurelab

    Alun knows his subject area very well, and his enthusiasm for emarketing is catching! This course is ideal for anyone wishing to improve the potential of their website - I would highly recommend it. As I am working on a new website for my organization, the course satisfied my needs in terms of tips for design, structure and accessibility and I’m now equipped with a range of etools to market the new site at launch.
    Elin Price
    Care Council for Wales