Marketing Tom - Internet Marketing

British eCommerce Success Story

Alan Meckler, CEO of Jupitermedia, has an written interesting article on his blog Internet Media Comentary about a British artist who has created a phenomenally successful online business. Entitled Internet Commerce Success Story, this is a brief overview of the business:

For those who will not read the article let me summarize: A British artist named Jacquie Lawson has created an incredibly successful online greeting card company. Some metrics: two employees, no marketing costs, revenues approaching $5 million, tiny inventory of 500 [46 actually] greeting cards, and an $8.00 per annum subscription price!

Case Study: How a Texas Pharmacy hit Search Engine Marketing Success

In brief: HealthyLifePharmacy.com launched this January. After 30 days they had thousands of visitors and no sales. They tweaked the site and after 2 months got the conversion rate from visitor to sales up to .8%. They are looking to hit 2% shortly. You can read how they did it in: Inspiring Online Marketing Turnaround Tale from Texas

Internet Marketing Case Study - Mad About Madrid

This brief case study aims to give you an idea of how some of the tools, talked about on this blog, can be used to help boost search engine rankings for your site. Mad About Madrid is another Web site, in blog format, that I run. The site is designed to give travellers to Madrid useful tips and a wide range of information for their stay in the city. The site was launched around 3/4 months ago.