Digital Marketing Solutions
Google AdWord Campaigns
Pay per Click has become a serious advertising proposition for many businesses over the past year and client are now switching their ad budgets from Yellow Pages and Kelly's to online solutions, offered by Google AdWords, MSN and Yahoo!Without doubt the biggest and most important pay-per-click company out there is Google.
The concept of Pay per Click (PPC) is very simple: you create an advert, agree a budget, select your keywords, click to publish and view it live. The difficult part is trying to generate a Return on Investment (ROI) which can be justified in terms of both time and money. When done correctly PPC can be a vital component in your online marketing strategy.
For the past 4 years, Marketing Tom has created and managed Google AdWords campaigns for clients from a wide of industries including hotels, B2B companies and the Welsh Assembly.
Before any campaign we always make sure that we have a clear idea of what the company does and what it needs to achieve through its PPC campaign. All too often companies create untargeted, online campaigns which result in wasted time, money and, sometimes, damage to the brand. The main objective is to maximise the Return on Investment and ensure through proper account management that ad spend is reduced whilst still maintaining, what Google calls, a high Quality Score.
Undoubtedly, Pay per Click is one of the most underrated, yet potentially most powerful, advertising media available to companies in the UK. The ability to create an advert and get it in front of your target audience in less than a few minutes, is quite something. As companies prepare for the difficult economic times ahead, and try to keep a close eye on ad spend, Pay per Click could be one of the wisest things they spend their money on.
What makes a good campaign? Here is a list that we call the 5 Rights of Pay per Click
Right Objectives - What do you want to achieve with Pay per Click?
Right Keywords - Have you correctly identified the kinds of words that your target market uses online?
Right Copy - Have you created copy that turns a search into a click?
Right Page - Does your destination page resonate with your audience?
Right Call to Action - Have you created the most appropriate calls to action?
To date the campaigns that we have created and maintained for clients have resulted in adding thousands of pounds worth of revenue to their bottom line. Get in touch, to see how we can do the same for your company.
