Marketing Tom - Digital Marketing

Social Media Marketing Workshop

Social media isn’t always an opportunity. It’s about human beings connecting with each other. That’s not always a good place for a marketer.

Seth Godin
Author, Entrepreneur, Marketer

This 1-day course is aimed at giving attendees a good foundation in the world of social media. It provides an equal balance of interactive presentation, discussion and group work on the applications that businesses and companies should be starting to use in their marketing mix.

Google – Our first session will kick off by taking a look at some of the factors that influence a Web site’s position on Google. It provides the foundation for the rest of the day and shows how a company can adopt these principles across all their Web 2.0 applications: from blogs and YouTube to Flickr and Twitter.

Twitter - without a doubt the #1 Social Media app of 2008 was Twitter. Everyone from Barack Obama to Stephen Fry are using it. But how can an application that only allows you to post update of 140 characters be such a powerful tool for organisations? In this session we will explore how companies are using Twitter to communicate with customers & others within their industry and how your organisation & staff can harness its full potential.

Business Blogging – Blogging has undoubtedly been the driving force behind social media adoption. It allows individuals, businesses and even colleges, the ability to talk about their organisations, link to similar organisations and invite comments from their community. It is also a force to be reckoned with when it comes to gaining top position on Google! We will explore: Why would an organisation blog? What would they blog about? How do they create fresh, relevant content?

You Tube – Over the past year YouTube, along with Facebook, has been the runaway success of the Internet. Once the preserve of youngsters looking for kicks, it is now becoming mainstream and all sorts of businesses and organisations are using it for business and social means. So, how are companies using the media? How could it be used by your organisation to inform, create buzz and even generate sales?

Flickr – Whereas YouTube and Facebook have been making a lot of noise on the Web scene, Flickr has quietly been making huge inroads into the way people archive and share their photos. We will look at why your organisation should consider Flickr, how they can use it effectively and how they can create groups and get their staff to add pictures and leave their thoughts.

Facebook – Profiles, friends, groups, networks, social ads, pages, polls... What does it all mean and how can you leverage the power of Facebook to improve your marketing efforts? How are organisations like Price Waterhouse and Dell using Facebook and what are the implications of using Facebook for your organisation?

RSS and Social Bookmarking – RSS is a great tool for organising, tracking and finding out about different types of information. From a publisher perspective it is a powerful tool for syndicating your content across the web. This module will delve into this subject to discover how your business/organisation can use it effectively.

We shall also take a look at the social bookmarking and social news applications, such as Del.icio.us, Stumbleupon, Reddit and Digg – which can all be found on every BBC news article. How can companies use these effectively to market themselves online? How can they be linked to some of the other media?

Web 2.0 Applications! – Web 2.0 has been one of the big buzz words of the last 12 months. At its heart is the idea that businesses and individuals can share information and collaborate. This session will take a look at some of the companies and applications that should be on the radar of any business, organisation or college.

On-line PR – To close we will look at an online PR, which is not a social media application but can be used very effectively to help deliver the message about your social media campaigns. This module will look at the benefits of carrying out on-line PR and explore some of the sites which can help get your message to a wider market.

Cost
The cost of the course is £175 (exc. VAT) and includes :

• Course materials
• Full access to our online knowledge centre with useful documents and links

In-house courses
Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Please contact us for prices.

What should you do next?

Telephone us on 02920 263655

Email us: enquiries@marketingtom.com